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Nissan Listening Survey Boost

Impressive progress meant the company became Certified鈩 for the first time with 77% of employees saying the carmaker is a great place to work.

At most companies, annual employee survey results don鈥檛 change dramatically from year to year.

So, when a company sees dramatic improvement, you have to ask: What secrets have they uncovered about work in 2023?

One such company is Nissan Group U.S. The automaker became 逸遊娛樂城庐 Certified鈩 after impressive leaps forward on their most recent survey compared with their first survey in 2021. In 2023, 77% of employees say Nissan is a great workplace.

鈥淓mployees are truly the heart of our business,鈥 says Jeremie Papin, chairperson for Nissan, Americas. 鈥淭heir voice shapes our culture. Their purpose strengthens our communities.鈥

Taking time to listen

Nissan prides itself in having an open-door culture, where employees are invited to talk to leadership via phone, text, email, or in-person.

鈥淚t is important to be genuinely interested in listening to people and being open to receiving feedback, both positive experiences and areas that require improvement,鈥 says Laura Gillespie, director of talent management, Americas, for Nissan.

Getting feedback from employees requires a multifaceted approach with different tools and tactics to reach different types of workers. A message sent to a worker in a corporate office might not make it to an employee on the factory floor.

鈥淲e don鈥檛 rely solely on surveys for success,鈥 says Gillespie. 鈥淲e believe in adapting to different situations and audiences and maintaining proximity with our teams.鈥

At the executive level, monthly Management Information Exchange (MIE) sessions and small circle meetings ensure that top leaders have the resources and information they need to communicate effectively with their teams.

Papin and the executive team host 鈥淎sk Us Anything鈥 sessions and executive leaders hold small roundtable sessions or conduct skip-level meetings (a 1:1 with someone who鈥檚 a level or more above your direct manager) to ensure they hear from a range of employees. The commitment to get employee feedback starts with Papin, but all leaders in the company have embraced the practice. Most leaders hold monthly or quarterly town hall meetings where employees can ask questions in an open forum.

At Nissan鈥檚 manufacturing sites, leaders shift their tactics. 

Employees still have one-on-ones, skip-level meetings, and intimate conversations with leaders to surface issues facing the organization. In addition, these leaders and HR representatives walk the factory floor regularly and hold focus groups with employees.

Save the date: Attend our annual company culture conference May 7-9, 2024

Building the feedback loop

It鈥檚 easy for leaders to lose sight of what impacts the daily experience of individual contributors. In a poll from Ipsos and GE, 40% of entry-level employees said top leadership that 逸遊娛樂城鈥檚 research has shown have a dramatic impact on employee experience, and in turn, business performance.

鈥淵ou may have a lot of opinions, but to be a for-all, inclusive leader, you must put those opinions aside,鈥 Bush says. 鈥淚f you鈥檙e having a conversation and you鈥檙e not willing to consider other points of view, what鈥檚 the point of having the conversation at all?鈥

Nissan recommends HR pros build feedback loops to shortcut the structural barriers that keep some employees from ever finding an attentive ear.

鈥淚t is essential to work closely with the communications team to develop a robust strategy based on transparency,鈥 Gillespie says. 鈥淭o facilitate this, we recommend establishing feedback mechanisms and creating opportunities for staff teams to connect with senior leaders of the organization. This enables them to receive firsthand feedback on what is happening in the company.鈥

Focusing on inclusion

Even if you have a robust employee listening program, some employees might not feel safe raising an issue with their management team. That鈥檚 why Nissan also thinks about its diversity, equity & inclusion strategy when thinking about listening efforts.

鈥淚nclusivity is key,鈥 says Papin. 鈥淓very employee must feel that they have a connection to their workplace and feel safe to be themselves at work.鈥

A key tool Nissan uses to improve feedback from underrepresented voices is its employee resources groups 鈥 or as Nissan calls them, Business Synergy Teams (BSTs).

For Papin, the ability to connect multiple Nissan locations via virtual meetings allows BSTs to be great connectors. 鈥淭hrough the BSTs, you can connect with others at Nissan with whom you may have never come into contact otherwise,鈥 he says.

These efforts are bearing fruit, with an 11-percentage point gain in the share of employees who say their workplace is psychologically and emotionally safe on Nissan鈥檚 most recent survey.

Papin wants to capitalize on the momentum, and he鈥檚 putting his focus on transparency and building trust with employees.

鈥淚 think we need to continue to increase our transparency in leadership communications, whether the news is positive or challenging,鈥 he says. 鈥淟eaders need to continue to allow work flexibility, recognize employee successes, and lead proactive conversations about growth and development.鈥

His advice for other leaders looking to improve employee engagement is to start by looking in the mirror.

鈥淚t may seem trite, but it truly must start at the top,鈥 he says. 鈥淓xecutive leadership must be genuine and transparent and hold their teams accountable to do the same.鈥

Business results

Nissan is already seeing clear results from its efforts to listen and connect with employees.

For a start, more employees say they want to stay long-term with the company 鈥 an increase of 10 percentage points from its 2021 survey. Eighty-three percent of employees are proud of where they work, a crucial driver of employees to recommend their workplace to others.

For Papin, the rewards are seen in higher levels of productivity and engagement across the organization.

鈥淥ur team has seen some of the highest percentage success sharing payouts in their careers over the last two years as a result of their efforts,鈥 he says. 鈥淣ow that vehicle production has begun to increase, employees are excited to see Nissan and INFINITI gaining market share.鈥

鈥淚nstead of 鈥榪uiet quitting,鈥 I see active engagement and enthusiasm that is very contagious.鈥

Benchmark your workplace

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