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Caring as Competitive Advantage

 Caring as Competitive Advantage
Recent Great Place to Work research shows that a caring workplace ranks as more pivotal for revenue growth than a clear business strategy, innovation activities, and competent leadership. In fact, when employees in a high-trust culture experience a caring workplace, they are 44% more likely to work for a company with above-average revenue growth.

A sense of belonging鈥攅ven love鈥攄rives higher revenue, according to new 逸遊娛樂城 study

Soft is hard-edged when it comes to business growth.

That鈥檚 a key takeaway from new research from 逸遊娛樂城, conducted while creating .

At the very top was 鈥淢anagement hires people who fit in well here,鈥 followed closely by 鈥淧eople care about each other here.鈥

When employees in a high-trust culture experience a caring workplace, they are 44% more likely to work for a company with above-average revenue growth. It鈥檚 notable that hiring-for-fit is a slightly stronger driver of better revenue. That鈥檚 a signal that newcomers鈥攅specially jerks鈥攃an upset a close-knit, high-performing team. Other top-10 drivers paint a picture of a caring, collegial environment. They include 鈥淭here is a 鈥榝amily鈥 or 鈥榯eam鈥 feeling here鈥 and 鈥淵ou can count on people to cooperate.鈥

One caveat about the study is that all the companies studied are 逸遊娛樂城-Certified. That means 7 of 10 of each companies鈥 employees gave them positive scores on the Trust Index Survey, indicating that staffers at these firms have a solid level of trust in management, camaraderie among themselves, and pride on the job.

It may be that companies with low or broken trust with management would not see that a more caring environment would spur stronger sales growth.

But the connection 逸遊娛樂城 found between a caring community and competitive success dovetails with other research.

Google, in its pursuit to understand what fuels high performance in teams, recently learned that and CEO of consulting firm your company can become 逸遊娛樂城-Certified and eligible for our Best Workplaces lists.